Garmin signs as Title Sponsor of the Lure Masters Trophy
Altlussheim, BW, Germany – The Lure Masters, one of the largest tournament fishing organizations in Europe, announced today that Garmin International the world’s largest1 and most innovative marine electronics manufacturer, has signed as Title Sponsor of the 2022 Garmin Lure Masters Trophy, happening 15.09. – 17.09.2022 in the Rhine Delta of the Netherlands.
Within this title sponsorship, Garmin will bolster the Lure Masters Trophy as it aims to reach the next level of tournament fishing in Europe. In addition to providing its innovative technology for tournament anglers, Garmin is awarding vouchers – valued at €10,000 – to top tournament teams at the Lure Master Trophy. These vouchers can then be renewed for products purchased on Garmin.com. Via the innovative Lure Masters LIVE stream, Garmin makes it possible for live audiences to win prizes during the event as well.
We are thrilled to work together with the enthusiastic outdoorsmen and women at Garmin. Lure Masters has the desire to elevate sport fishing and bring people together in the outdoors – the exact endeavor Garmin is extremely passionate about. The combination of Garmin’s knowledge and technology, together with Lure Masters’ action-packed live tournament coverage sets us up for great synergy with both brands, said one of the tournament organizers, Christian Biereth.
This sponsorship reinforces our dedication and commitment to the freshwater market and its anglers all across the globe,” said Pontus Fernstrom, Garmin EMEA marine segment director. “Over the years, Garmin has become a leading name for inland fishing, and we are excited to continue growing this market by supporting one of the most prestigious freshwater fishing tournaments in Europe – the Lure Masters Trophy.
Building off the success of its award-winning LiveScope™ system, Garmin set a new standard for live-scanning sonar with its LiveScope Plus system delivering 35% improved target separation, sharper resolution and more. When combined with Garmin chartplotters and the Force® trolling motor, the LiveScope Plus System provides anglers with a complete package to support their success on the water. Adding to a seamless product ecosystem, Garmin Navionics+ and premium Garmin Navionics Vision+ cartography also deliver anglers all-in-one mapping with integrated inland and offshore content, up to 5,000 daily updates and much more.
Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest to use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the seventh consecutive year, Garmin was recently named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). Other Garmin marine brands include Fusion® and Navionics®. For more information, visit Garmin’s virtual Newsroom, email our press team, connect with @garminmarine on social media, or follow our adventures at garmin.com/blog.
1 Based on 2021 reported sales
About Garmin International, Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, Fusion, Navionics and Force are registered trademarks and LiveScope is a trademark of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.